UGC stands for User-Generated Content. It’s content created by your customers, fans, or creators rather than the brand itself. Think real-life videos, authentic reviews, and product experiences shared by your audience, sometimes it’s created by agencies like us for the brands.

UGC feels genuine, relatable, and more trustworthy than traditional ads. It resonates with audiences, which means it can lead to higher engagement, lower ad costs, and increased conversions. People are more likely to trust content that feels personal and authentic, and that’s where UGC shines.

When you use UGC, you’re leveraging the trust and credibility of your customers. Ads featuring real experiences typically have lower CPMs (cost per thousand impressions) and higher ROAS (return on ad spend), meaning you can acquire customers at a lower cost while boosting your brand’s credibility.

We’ll create scroll-stopping videos that is meant for performance marketing or Ad but doesn’t looks like ad and engaging static content featuring real users, product demos, and relatable stories that connect with your target audience using our UGC ad framerwork. Whether it’s unboxing, reviews, or lifestyle shots, we craft it to reflect your brand’s voice and values.

At Adtitude Labs, we focus exclusively on UGC creators. These are real people who engage with your brand, rather than influencers with large followings. We believe genuine content from everyday users drives better results and builds more authentic brand trust. And we pick creators that aligned with your brand tone and style.

While results can vary, we typically start seeing improved engagement and higher conversion rates within the first 30 days of running UGC ads, but we won’t guarantee any result if we are not involving in your performance marketing or ad service. The key is consistency testing, optimizing, and iterating to continuously improve the content and targeting.

Yes! We’ll need the products to create authentic content. Simply send them to us, and we’ll handle the rest product shooting, content creation, and distribution to the right creators. We may need extra products depending on the number of creators and usage.

Absolutely! We’ll share drafts with you for approval before we send any original final content. Your feedback is crucial to ensure the UGC aligns perfectly with your brand’s messaging and goals.

While we encourage creators to post the content on their channels, we can’t guarantee that every creator will share the content. However, we’ll make sure the content is optimized for paid ads and can still drive results when you run ads with it.